Feb 22  |  Not Going To NAHBS

Posted by , February 22nd, 2013 at 4:41PM    

Last year, instead of going to NAHBS, we made the decision to spend that time looking at and improving everything we do; from how we take care of our customers, to making new tooling and working out smarter ways to build and paint. After a solid year of working on the foundation of Vanilla things are really humming; the way they always should have been, hindsight being 20/20 and all.

2012-02-23 14.05.25

I wish I could talk about massive changes, but in truth we’re talking about little things like creating QC checklists so that we not only have a dialed process, but we stick to it. Things like easy to use diagrams to help a customer get accurate measurements off of their current bike. Little things like making a holiday card to send some love to our Speedvagen and Vanilla family; something that I’ve wanted to do for the last 13 years of business, but never got around to. We also developed new features and technology to better suit our frames like our cross stem with integrated brake line, Di2 battery integration with our seat mast and using carbon in our Speedvagen frames where it really makes sense.


Launching our US/Japan cyclocross team in 2012 was really special for me. Our Japanese brethren came here for a week to race, party and work on our new team vehicle. Later the US half of the team went to Japan for a life changing couple of weeks and there was a ton of racing in between. A stellar season, all capped off by one team member, Kohey, racing the Cyclocross World Championships in Louisville, KY.

We’re looking forward to 2013. We won’t be at NAHBS in Denver this year but we will be hard at work. Thanks for reading, now, back to the bench.




  1. And we as customers feel the love, thanks for such an awesome product that we are so proud to own and ride

    Comment by Jakes — February 23, 2013 @ 11:04 am    

  2. It’s really because Austin was so awesome, it will never get any better.

    Comment by Tyler — February 23, 2013 @ 1:05 pm    

RSS feed for comments on this post.      TrackBack URL

Leave a comment